The most important way to reach the audience of your product or plan is the use of the media. In order for the media to pitch your idea, you must get in touch with them, most likely by a call or voice mail. Here are voice mail tips on how to emphasize great points about the benefits of your product or plan:
- Give a 30-second professional pitch. Practice your message until you sound natural and enthusiastic. Speak loudly and be sure to leave out vocal pauses, like "ummms".
- Remember that the voice mail is like an audition for the interview.
- Never leave more than one voice mail a day and if after three times, you don't hear back, you should assume that there is no interest in your idea.
- When following up with an email or fax to the media, never say "did you get my email (or fax)?" Always say that you are following up and then start your pitch.
- Be sure to leave your number at the beginning of the message and at the end. Speak quickly while pitching the idea, but slowly when leaving your number.
The most important thing to remember when leaving a voice mail to the media is that it should be professional and you should sound excited about pitching your idea, because that is how you sell to your audience.
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