By positioning yourself as a good source to the media, you've immediately opened up a door to an audience. Whatever product or ideas you want to be heard, you're many steps closer when you have a strong relationship with a reporter. Here are some tips on how to create and maintain a good source to the media:
- Know your audience and be able to solve any problems the publications aims at.
- Speak freely (Ex: If you are an accounting firm's PR rep, be able to explain what's working and not working in your firm and what your views are on trends facing the profession).
- Once you develop a relationship with a reporter and that reporter comes to you often, be reliable to that reporter (Ex: Keep in touch with the reporter on a regular basis to offer help of any sort).
- Press releases are an expedient way to announce certain news, but make sure they are fitting to the mission of their publications.
By building a trusting relationship with a reporter, you should have faith that they will produce an article that is accurate and fair.
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