In the PR business today, some people think speechwriting seems to be becoming a "lost art" and has turned into typing 140-character tweets for our clients. Ian Griffin explains otherwise in his article over "Speechwriting in the age of social media". Here are some quality tips on how to engage your audience with some digital flair:
- Research your audience by using LinkedIn Groups and Polls (Ex: Say your target audience are dentists. You would check out their LinkedIn page to see what's top of mind in their field, like their self-interests.
- Make your speech interactive by using audience polls or flipcam recording (check out polleverywhere.com for free live audience polls).
- To keep your audience from drifting away by use of phone texts or an iPads, encourage your audience to participate digitally!
- Finally, evaluate your speech through social media streams for feedback that will keep going days after it's been given.
Speeches are direct ways of presenting your product or plan and by using these simple steps, you can keep your audience engaged and excited for more!
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