Successful PR Writing Tips

Most of a PR representative's day is filled with writing (media releases, social networking, emails, etc.) and they must know that most of their success is determined by how well they communicate clearly. Here are some tips to help keep your reader engaged.

• Use strong action words that fill your message with emphasis.
• By keeping your nouns and verbs within 8 words of each other, it makes it easier for your reader to understand who is doing what.
• Use sentence connectors to follow complex sentences. By using words like however, thus, etc., it helps your reader navigate through the text.
• Always state new information first and old information second. By doing so, you establish familiar ground and work into new ground.
• Problem-Solution-Action paradigm - Write a problem, propose a solution, and state an action plan.

By using these simple writing tips, one can be confident that their message is effective and straight to the point.