Keeping a Fresh Relationship With the Media

Maintaining good relationships with the media will lay the foundations of a successful PR firm. Here are some helpful tips for dealing with the press:

• By feeding good stories to journalists, you will make them come back for more, which is great publicity.
• When speaking with the media, you need to remember that unless you confirm that what you're saying is off the record, anything you say can and will be referenced in a story.

Dealing with the media is easy and fearless as long as you present your story with a fresh angle.

• Relate your business or product to a human interest story.
• Make sure the message you're trying to get across can be summed up within a few sentences. By making it clear and concise, people are more likely to read your story.