One of the more obvious strategies of maintaining good PR is access.
- By providing access to public opinion leaders or other businesses, it entails answering emails, telephone calls, letters, and other forms of communication to simply show that you are willing to answer any complaints or queries rather than including third parties in negative reactions.
By networking you can develop relationships with similar companies that already have great relationships with the public.
- Ex: If you're representing a company that is seeking to increase recycling efforts, than you might consider developing a strong relationship with a nearby organization that already has some sort of environmental enhancement program that the public has been supporting.
- When communicating with another organization, trust proves your level of confidence and willingness to create a good relationship. Along with trust, comes dependability. The other organization needs to know that the organization you're representing is going to do what they set out to do.
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