Great PR Representative Qualities

Here are some helpful tips on what companies/organizations look for when hiring a PR representative:

• A long list of clients in which the PR representative is happy to share about. Having plenty of references shows off their experience as a public relations professional. Having online and broadcast media outlets proves a strong candidate that will be able to sell/persuade a product quickly. Ex: When hiring a PR representative who specializes in commercial real estate, their knowledge of the field will get nowhere if they don't have contacts to back it up.
• A representative that not only maintains already established relationships, but constantly cultivate new relationships.
• Someone who approached a client's PR campaign with specific angles to target audiences instead of a cookie-cutter approach.