How to Respond to Criticism

When restoring an image, there are certain strategies that you may guide with repairing an organizations image.

•  Denial - Indicating that the crisis committed has either not happened or it is not your organizations' fault.
• Evading Responsibility - Minimizing an organizations responsibility to the crisis (Ex: Saying that the actions taken place were with a good intent).
• Reducing Offensiveness - A strategy used to minimize the harm committed by the crisis and prove that it was not aimed purposely at anyone.
• Corrective Action - Putting the crisis behind you and stating that it will never happen again because you've already performed preventative actions that will keep it from occurring again.

By using these strategies, one has the ability to create a swift escape from a very detrimental situation. Note that you may use more than one of these strategies in order to restore one's image, especially if the consequences are more severe.